The National Council of La Raza has been advocating for the Latino community in the areas of health, education, immigration, and housing, since 1968. As this organization's fiftieth anniversary approaches, NCLR has undergone a name change to UnidosUS.
Zandra Zuno Baermann, Senior Vice President of Communications and Marketing for UnidosUS
joins Robert Trayhahm to share some history of the organization, current priorities and a look toward the future.This discussion continues in part 2
Interview recorded Sept 6, 2017.
Traynham: 49 years ago in the midst of the African-American Civil Rights Movement, an organization to rally and unify the Hispanic community was created, eventually named the National Council of La Raza, or NCLR. The goal of this organization was to provide technical assistance to existing Hispanic groups and bring them together into a single united front. Nearly a half a century later, NCLR has been reimagined for the future with a new name -- UnidosUS. Hello, everyone, and welcome to "Comcast Newsmakers." I'm Robert Traynham. I'm joined by Zandra Zuno Baermann, Senior Vice President of Communications and Marketing at UnidosUS. Zandra, welcome to the program.
Baermann: Thank you, Robert. Thank you for having me.
Traynham: What I want to do, Zandra, is talk about your history, talk a little bit about the present, and also the future. Walk us through your history.
Baermann: So, what was Southwest Council of La Raza originally was founded in -- 49 years ago in Phoenix, Arizona, with seven of our original affiliates -- came together and said we could do better if we're united, and then the organization was founded. Fast-forward to a few years later, we recognized there was a national need to help the Latino community. We moved to Washington, D.C., and thus changed our name to National Council of La Raza. And now fast-forward 49 years, and we continue to do the hard work that we did back in Phoenix but now to a much more broader and evolved Latino community that includes more than just Mexican-Americans, but really broad reaching to the entire Latino community.
Traynham: This conversation is only beginning. Click the link below for more of our discussion.