Cherie Coleman, IL Diversity Council discusses their work in championing diversity competency, advocating for inclusive cultures & creating change for equality. The council offers help to companies for them to understand the importance of diversity. Organized in 2012, the Illinois Diversity Council (ILDC) is a 501c non-for-profit organization championing diversity competency, advocating for inclusive cultures and creating change for equality. Their educational strategy fosters a safe learning environment in the workplace, marketplace and community to grow and leverage a knowledge of all dimensions of diversity. Committed change agents and allies strive to develop and nurture an equitable climate that reflects and respects cultural competency. The ILDC mission is driven by business success and community well-being; as an imperative when they are diverse and inclusive they increase innovation and creativity through varied perspectives, enhancing brand awareness which improves customer relations. Ultimately, their value proposition delivers a competitive advantage, market share profitability and sustainability. Diversity and Inclusion is where untapped potential lies and is always a win-win.